What you need to know:
The most modern and essential book for women about appearing for video, or getting dressed for anything, was released today. It is a free download here at Amazon to any device today, December 15, 2016.
How to Really Dress Your Body Type
I believe that Rachel Nachmias’s approach to how women feel about appearance is closer to the truth than any interpretation I have seen to date. Her solutions single out items from an over-crowded marketplace for every body type, to create an appearance that is more beautiful than a woman might choose on her own.
Seems like a big statement. After all, I live in Ontario, not Milan. What’s going on in Milan wasn’t helping me know what clothing to buy to look my best. If anything, it was making things worse. Within a day of meeting Rachel and learning where I fit her system, my appearance began changing dramatically for the better.
I know for certain that Rachel’s technique will get any woman looking better than she would have thought possible, and more important, feeling much more satisfied in her own skin and wardrobe.
Rachel’s brand new book speaks to women who want to represent their business on video, hence the title, The Face of The Business. It also teaches you a whole lot about how you can use this system yourself to improve your appearance and regain control of your shopping.
Rachel’s book was released today. This is the Amazon link.
The link for the book to Amazon is also at www.thefaceofthebusiness.com. It will work on launch day, December 15, 2016.
You can download the book and read it free on Launch Day no matter what kind of device you own, including PC.
Everyone is invited to the Launch Event. On December 15 at 1:00PM EST/ 10:00 AM PST, The Author Incubator is live streaming a free online launch party featuring Rachel along with some other amazing authors. It’s called Live From The Author Castle.
The Author Castle be giving away links to download all its books to everyone who attends, as well as $000s of free personal development and self-help resources!
Time zones can be confusing and everyone is busy so don’t worry if you can’t be there live. Register anyway and you’ll get a recording.
If you can be there, submit questions for Rachel to answer in chat. Angela Lauria, The Author Incubator, will ask them!
Again, all you need to do to be a part of the Virtual Book Launch Party is register right here: www.livefromtheauthorcastle.com
Business Means Video
The second sentence caught my attention: “By 2017, 74% of all Internet traffic will be video.” After reading the other stats about video on landing pages, my welcome video now appears on the home page of this site. (I’m working on a shorter one.) The numbers are undeniable.
To me, the book is about being seen. Seen, literally, if we step out our front door. Seen figuratively, in the sense of being appreciated by others and by ourselves for who we truly are, the ultimate sign of confidence. Seen in both senses when we present ourselves and represent our business on video.
With useful images and key phrases, of which you will find many in the book, your shopping can find its way back to that which it was always meant to be. This happened to me and to many, many other women whose transformations I have witnessed, both external and internal.
I believe that I speak for all of Rachel’s clients in saying that part of her talent that we feel deeply are genuine love and respect for every woman she dresses. I’m not sure if the tears in my eyes are from that or looking at my closet and seeing my accurate mirror image instead of the funhouse distortion it used to be.
When I’ve been fortunate enough to shop with her, she has said, “When I shop, I take all my clients with me.” That is not an exaggeration. In the book, she shares stories of the journeys that she and others have travelled in finding and allowing themselves through appearance. They, we, live a different life today.
Till we are prepared to engage with reality, we live in a dream world that nobody shares. To be a participating part of the real world where everybody else is hanging out, we have to get OK with what is. With the honest voice and gentle kindness of someone who’s been there, and goes back there with client after client, Rachel puts a welcome face on reality that feels like pulling into your own driveway at last.
Meet the 10 Archetypal Women. Which one are you?
You’ll be guided through the steps that begin with your desired appearance and a link in the toolkit on the website to help determine your own image archetype.
From there you’ll be introduced to 10 archetypal women with descriptions of their superpower (what they do without trying), their power backfire, and eras from which they might dress. The illustrations are simply breathtaking.
What each archetypal woman (they have lovely and evocative names) wears best is described in:
- Coordination Style
- Fit and Fabric
That’s a long list. Imagine that tomorrow, you are going to the mall with a friend. You wake up in the morning having all those answers about yourself. Your friend will only know what she knows today about how to dress. You will have very different shopping experiences.
Imagine further, if you will, that your friend reads The Face of the Business on your advice and finds these answers about herself. You both now have a context to become true lenses for one another. Shopping trips mean so much more than a day out. Each of you brings home purchases that matter. Everyone at the store within earshot of your decision-making wonders how you know what you do. Every word you say is obviously so true.
From the back flap:
If you want to grow your business with video, you’re going to need to look the part. You know that crafting amazing video requires more than just great content. You want to make the right visual impression to attract viewers that are ready and willing to listen to your message, but you’re not sure how. To get maximum impact from your videos, you need the confidence and skills to master your image and truly become the face of YOUR business.
Based on her experience transforming hundreds of clients from fashion rookies into camera-ready women of style, Rachel Nachmias offers a step-by-step process to becoming your most beautiful and confident self and creating videos that grow your following and turn viewers into clients willing to pay top dollar for your expertise.
If you dream of creating a personal style that is an asset in your business and not a liability, The Face of the Business is for you.
Part Two is about assembling all the information into your own signature style manifesto. You now have a map. Rachel will talk you through seeming discrepancies (what if my colours are at odds with my desires?) You’ll find a video on this in the toolkit as well.
The client examples are useful here. At this stage, you can really start seeing your appearance becoming a rational and beautiful physical reality. Next, you go through your wardrobe and create shopping lists that will make a difference. One more black jacket or Clinique compact when you own 15 is not going to help you. What is of value is asking why these patterns are still alive, maybe even confronting ourselves with the question. The moment you have the answer, you are free from the loop.
Going shopping with Rachel and Helen is enlightening. The section on appearance specific to video format is full of practical tips and appreciated.
What I said:
Rachel’s approach lets women master shopping, find peace, and love themselves all over again. Whether appearing on film or simply getting dressed every day, your appearance will be more beautifully you than ever before. The Face of the Business is filled with strategies to help you do this for yourself. Along with the most relevant insights on the meaning of presentation for today’s woman, you’ll find page after page of practical, do-able advice. Today can be the day to believe that you’re ready to play the lead role in your videos and your life.
Drawn from conversations with hundreds of women about what they dream of and desire from appearance to examples of the inner turmoil and obstacles that getting dressed entails, you may recognize yourself in this book. I think all women will, whether they lives in Milan or anywhere else. Rachel and the women in the book are walking the same road that you are. They might be a little further along but not so far that they can’t hold out their hands and help you find your way.
Look like the expert you are. Step into your real clothes, charge your real fee, be assured of your true expertise, and feel no fear of a camera.
Become a friend to yourself. Buy one beautiful journal, write your name on the first page, and start.