Colours Books for Men
September 6, 2009 by Christine Scaman
Do you choose colours because you know they look amazing or because they’re safe? Did someone once tell you that you can wear blue shirts because your eyes are blue? That may have been 25 years ago, but you still own shirts in every shade of blue. People may be tired of seeing you in blue but it can be difficult to experiment with colour. A mistake can cost in money, confidence, and reputation. The problem is that “safe” may not be the feeling you wish to convey about your character. “Safe” has very little impact.
The Colours Book for Men is remarkable. Like the Women’s book, the colour analysis swatches are painted on cotton canvas, using archival inks. This ensures a constant colour appearance, with any fabric, in any lighting. The books are easily slipped into a pocket, washable, flexible, and lightfast for 100 years.
The Men’s books are special because they expand the masculine colours of your personal colour palette. While you will find many choices for casual wear, the “career success” tones for suits, coats, pants, shoes, belts, and sweaters are more numerous than in the Women’s books.
The Men’s books are also distinctive because they provide the five 3-colour combinations that create the power look for men of that colouring or Season. These shade trios can be used to guide choices in ties, in suit/shirt/tie outfits, or in stripes or flecks in suits and sport coats.
In your wrong clothing colours, you look older and heavier. Your face appears more doughy, shadowed, blemished, and oily. Haphazard use of colour demonstrates a weakness in personal knowledge and command. PCA is simply too easy to excuse yourself from leveraging the power of getting this right.
Instead of guessing, or using colour in a hopeful but disorganized way, ultimately to your disadvantage, consider this : You have the choice of using colour in a deliberate and profitable manner every single day.
Appearance sells. An exciting appearance that holds people’s attention sells more.
Learn to use the communication of colour to control the impression your appearance makes. PCA is the basis for understanding how to manipulate colour to leave the most pleasing sensation with a viewer.
You will find answers to the most commonly asked questions about your PCA appointment at www.12blueprints.com/pca-faqs/.
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