Colour Analyzed Cosmetics
September 7, 2009 by Christine Scaman
The best makeup is invisible. It should enhance your features without needing to be noticed. This is often called Neutral Makeup, heavily weighted with beiges and browns. Fine, but what if there are not many browns in your natural colouring?
We should clarify some terminology. Neutral Makeup can mean a generic, flesh-tone, beige and brown group of shades, like many of the neutral collections makeup companies come out with. Any of these colours probably looks good on someone, but none of them will look perfect on everyone.Â Any given colour is still only right on certain people, neutral colour or not. Wrong colours will sit on the top of the skin and look like an island of obvious colour. These collections sell well because they feelÂ safer when weâ€™re not sure what better colour to wear. The problem is that it looks flat and lifeless on those it’s not meant for.
The other definition of Neutral Makeup has to do with finding YOUR neutrals. That means colours like brown and gray for eyes, and pink/peach/purple/red for lips and cheeks. This is the makeup that just becomes part of your face and that others don’t notice before they notice you.
The best makeup Â for any face will make use of Natural Colour. These colours enhance, rejuvenate, brighten, and define, but never look artificial. When the makeup colour is right, it will disappear into your skin. It will fuse with your face believably because the colour is already there. Thatâ€™s the magic of Colour Analysis. We can identify the precise shades that are present in your natural skin coloring and give them to you in your Colours Book. Match those shades when you buy makeup and you will never look “made up”.
What if you knew exactly what cosmetic colours would look custom-made for you? No more hit-and-miss or believing wrong advice. No more having 5 tubes of the same shade of lipstick at the bottom of your purse. No more drawer full of makeup youâ€™ll never wear. What if you owned 3 eyeshadows, 2 blush colours, 2 lipsticks, and a gloss, and they looked so perfect that you never stopped at the makeup counter again? Â With PCA, this is so easy.
Eyeliner and eyeshadow are any shade of brown or grey. Thatâ€™s it. Now, that still gives you access to about 50,000 different colours, and includes blends with white, yellow, peach, mauve, orange, and black. How do you know which shades of brown and grey are yours? Donâ€™t worry, the answers are in your Colours Book.
You will never get blue, green, or purple makeup from me. You might get navy or eggplant, but in a shade that will not be obviously blue or purple to the viewer.
Why not? Isnâ€™t green more interesting than grey? Maybe, but interesting in the wrong way. People look at the green line, which demands the spotlight because it doesnâ€™t belong on a face. It competes with what they should be looking at, which is the colour of your eyes. If youâ€™re dying to put turquoise around your eyes, the right shade will be in your Colours Book.
You will never get frosted makeup from me, with the possible exception of a softly shimmering gloss or eyeshadow highlight for Winters, Springs, and their blends.
Why? Isnâ€™t shimmer makeup pretty? Shimmer looks appealing in the package or tested on your hand. By comparison, the matte colour seems terribly dull. On a face, itâ€™s the opposite. Itâ€™s the matte colour that enhances without drawing attention to itself. Shimmer can take over. On Summers, it looks hard because the complexion is too delicate to compete. Unless your skin is as tight as a 15 year oldâ€™s, and mine certainly is not, painting shimmer over it is a good way of making sure people see every crease and crinkle.
Lipstick should have more colour than â€œnudeâ€. If youâ€™re 25 or less, with the great lip definition of youth, you can wear flesh-toned lip colours. Even then, the only women who can wear lip colour that is lighter than the skin are on the pages of magazines. If youâ€™re mature, you lose lip colour and lip definition, and a brighter shade looks more youthful.
The trick is getting the brighter shade that is so right that is matches your skin, eyes, and hair perfectly â€“ and you’ll find it, all laid out in the gorgeous choices of your Colours Book. Armed with the knowledge of your perfect lip and blush colours, who wouldnâ€™t choose those? It looks sophisticated, fresh, and younger.
Are there makeup colours that everyone can wear? NO! Â Your natural coloring Â dictates your perfect makeup and there are 12 different types. If you wear the wrong shades, it’s like wearing someone else’s size or style of clothes. The effect is disorganized, which translates as weak. It does nothing.
Are there makeup colours that are shared between Seasons? Not in a perfect world.Â Unfortunately, the cosmetics industry offering is mostly disorganized. Even when you know what’s right on you, it can be hard to find.
Why donâ€™t they teach it? The fact is that it cannot be taught. For each woman, it must begin with a PCA. Nobody can tell your undertones, overtones, or true colours without it. Nobody. There are too many variables and too many confusing distractions.
Once you know your precise inborn tones, youâ€™re no longer going out on a colour limb when you buy makeup or choose a hair colour. Youâ€™re making educated choices empowered by self-knowledge.
So, do you sell makeup collections for the Seasons? No. I’d have to deal with too many different companies. I do give you a list of specific products and colours to test. I may go makeup shopping for you, but since the Reveal line by Darin Wright came out (see below), I get fewer requests for that.
I very strongly encourage you to visit Sci\ART analyst Darin Wright at eleablake.com. Darin is THE source for correctly-coloured cosmetics for the 12 Seasons. The quality is outstanding (in fact, this product changed my mind about loose powder makeup). The colours are precisely matched to your Season, whether you are looking for light, dark, gray, or coloured products. I am happy to see that the job of right-coloured cosmetics and easy shopping for women has been done right.